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C

reative

folio

port

dnasmn3@gmail.com

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A

bout me

Hi, my name is Dana! I graduated with a Bachelor of Fine Arts in Mass Communications (PR & Advertising Focused) which highlights the importance I place on clear communication and media literacy as I believe they are essential in conveying ideas, information, and stories to an audience. With our current climate on social media, it is important to acknowledge the influence and impact our stories may hold. This is why I’ve worked hard to develop a deep understanding of customer behavior and how to effectively retain, inform, and advocate for a loyal clientele. I am driven by the desire to create genuine connections, and I am committed to ensuring that your messages resonate authentically with different audiences. I have closely followed the evolution of social media platforms and trends that captivate audiences, and I am committed to helping brands connect with their audience authentically. In addition to my B.A., I earned Associate degrees in Sociology and Social & Behavioral Sciences alongside it. This led me to begin volunteering with non-profit organizations for several years which showed me the power of providing resources, support, and a safe space for individuals to feel empowered, as well as how to navigate cultural nuances to expand your customer base. These experiences honed my empathy, cultural awareness, and dedication to better understanding how to connect to and relate to target audiences. My passion lies in crafting compelling narratives, and I’m committed to utilizing cultural sensitivity and diversity in marketing strategies.

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E

ducation

I’m proud to be a part of the California State University Los Angeles alumni. Graduating summa cum laude with a GPA of 3.928, I have demonstrated a commitment to academic excellence. In addition to my bachelor's degree, I have obtained a diverse set of Associate of Arts degrees from Pasadena City College in fields such as Communication Arts, Speech Communications, Humanities, Sociology, and Social & Behavioral Sciences. These educational pursuits have enriched my knowledge and provided a well-rounded understanding of human communication, society, and the arts.

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P

ersonal Skills

My professional journey includes extensive experience in copywriting and writing, marked by a passion for crafting compelling narratives and a proven ability to adapt my writing style for diverse contexts, resulting in engaging and persuasive content on multiple platforms.

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W

ork

Experience

I bring a proven track record of success and a diverse skill set gained through a range of professional experiences. As a results-oriented marketing professional, I've accumulated over 3 years of expertise in digital marketing, content creation, and virtual assistance. My career is characterized by a customer-centric approach, demonstrated by my commitment to delivering outstanding customer service and developing tailored marketing strategies that resonate with diverse audiences.

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O

NLINE

CERTIFICATES

I believe in the importance of staying up to date with tools that are in-demands so I have also earned 17 Google Ads and marketing-related certifications to supplement my knowledge

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P

Portfolio

roject

Explore a collection of projects that reflect my passion for crafting compelling narratives, data-driven strategies, and visually engaging content across various platforms. Please note that due to some clients requesting NDAs, to respect their wishes the content listed for them is very similar but not exact.

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P

roject 1

Client :

THE ONYX TRUTH

I am responsible for developing and executing all creative content across various digital platforms for this brand. This includes writing, editing, and publishing engaging content for social media, SEO, email, website, and direct response copy. I proactively identify optimization opportunities and create content calendars for platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter. Additionally, I execute social media marketing campaigns, stay updated on social media trends, and engage with the audience by responding to comments and messages. I also present monthly social media audits, monitor KPIs, and provide actionable insights. Lastly, I design graphics and templates for the brand’s social media posts.

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P

roject 2

Client :

Donna Anderson (Euphoria Institute of Beauty Arts & Sciences)

For this client, I evaluated newsletter performance and created a/b testing which resulted in a 20% increase in open rates. I planned digital marketing strategy and wrote copy for Facebook, Instagram, and Twitter; increasing daily clicks to website and brand engagement. I crafted relevant articles and email copy integrating SEO terms which resulted in a 15% increase in website traffic & a 12 % increase in conversion. I also created graphics and managed email marketing campaigns through MailChimp. Lastly, I delivered an impressive customer experience by promoting brand value, connecting with customers, and communicating the brand message.

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P

roject 3

Client :

Lorraine Wilson (Lorraine’s house)

I managed the client's product marketing and email marketing campaign for her Etsy business. Additionally, I conducted community management for the client’s Facebook group, as well as handling daily correspondence, and responding to a high volume of phone calls and emails. I wrote and edited web pages and newsletter articles for direct-to-customer copy. Furthermore, I created various graphics, templates, and banners for the client's product listings. To ensure everything ran smoothly, I utilized project management tools and met all deadlines on time. Lastly, I meticulously prepared, proofread, and edited reports for my supervisor, providing valuable insights into key performance indicators for data-driven decisions

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line

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roject

TIME

Content Creation & Client Approval

Posting

Strategy & Audit

Content Planning

In a scheduled call we will go over your business goals and how you want to use social media to achieve them. We will audit your current platforms (demographics, target audience, etc.) and set expectations for both parties.

In this stage, I will create a content calendar on a monthly basis (as new trends and app updates arise) based on our strategy and goals discussed in the previous step.

In this stage, you will send me photos and videos that your company has (or if content creation is a part of our agreement I will take care of that) so I can create videos and posts to be posted to your social media platforms upon your approval.

This is the fun stage! Once I get your approval to post, based on our strategy and content calendar, and schedule out the content from the previous steps!

dnasmn3@gmail.com

+562-306-2443

Work

Let's

T

ogether

dnasmn3@gmail.com